The European Union has been on Google’s case since 2010 and it has never really let up since. But, on Monday, a senior European Commission (the legislative arm of the EU) official said that the European Union antitrust regulators will make a ruling regarding all of the Google investigations “in the next few months.”
When I say all, I refer to the three investigations that the Commission is currently pursuing against Google:
The first, begun in 2010, is looking into the Mountain View corporation’s promotion of its own shopping service in internet searches to the detriment of rivals.
The second, accusing Google of using the Android mobile operating system to push out competitors, was opened in 2016.
And finally, the third charge, saying that the company’s “AdSense for Search” platform blocks rivals online search advertising. The platform acts as an intermediary for online retailers, newspapers and telecom operators.
Tommaso Valletti, the Commission’s chief competition economist stated at a recent Oxford Center conference, “In the next few months, we will reach a decision on the Google cases, Google search, AdSense and to me the most interesting is Android.” Sanctions could amount to 10 percent of Google’s annual global income for each individual charge.
Google has tried on three separate occasions to settle the internet search case, failing to do so each time. If this is a big “money grab” by the politicos, as some have suspected, why settle, when you can pull in ten percent of everything on an annual basis. Where money is on the line, are politicians the same the world over? What do you think?
Some background from my previous articles:
Thanks for taking the time to read this post and sincerely hope it was found helpful and enjoyable! Please feel free to leave thoughts down below in the comments and don’t forget to subscribe to Bane Tech on YouTube, Google+, Facebook, Twitter & Instagram!