Kodak, famous in the distant past for its venerated cameras, is about to release its very first Android powered smartphone at CES in a couple of weeks. The former photography giant has been more or less irrelevant to most for quite a long time, but now, the Rochester, New York based company is banking on the fact that most people use their phone for pictures, since it is always with them.
The new phone is not intended for the ‘techie’ phone types, it’s aimed at the general public, who Kodak believes wants a good user experience with a quality camera. The device will actually be made by the Bullitt Group, a British-based company who made their name producing very rugged smartphones for the Caterpillar construction firm. The handset, to be launched at CES in Las Vegas next month is just one of the devices that Kodak has planned for 2015. A connected camera, a tablet and a 4G phone will also be announced for release later in the year.
Oliver Schulte, CEO of Bullitt Mobile said in a press release, “Kodak is one of the world’s most recognizable brands. It is trusted by consumers as a marque of quality and innovation. We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.” Each new device will be pre-loaded with advanced remote management software, sharing features and image capture, along with easy printing services.
This would all seem to be a part of the restructuring plan that allowed Kodak to avoid filing for bankruptcy this past September. Will the new devices bring Kodak back to relevancy? I guess we’ll have to wait and see.
Source: GMA Network