Search Engine Optimization or SEO is a dynamic and progressive venture web page owners must pay great attention to in order to maximize traffic for their websites. Typically, websites that are user-friendly, informative, entertaining, and fast-loading receive positive reviews and consequently, a better web traffic. But a more important consideration that should be taken into account when setting up a website is a good search ranking that can be achieved by an effective SEO campaign.
In the past, search engine optimization was highly dependent on the link quantity or the number of links that are directed to your website. But as the Google Panda (2011) and Penguin (2012) updates were launched to remove spam sites and those with poor quality content from the top of its search engine results, many page owners were forced to adjust their strategies.
One of the key aspects SEO specialists are aiming to get a better understanding of is the role that technology plays in the world of SEO. Technological advancements serve as avenues to improve SEO campaigns and to develop new and effective strategies. Dominate With SEO understands all of these and is always dedicated to propelling your business ahead of your competitors’.
With the increasing diversity of gadgets and devices available to consumers, the variety of search engine entries expanded as well. Usage of desktop computers and laptops has been starting to decline as smartphones and tablets become the more popular alternatives. In the latest update of the Google search engine algorithm, sites that are optimized for the mobile interface are most likely to rank higher in search engine results compared to those that aren’t. Better user experience in mobile interface also drives more traffic to a specific website. Information collected by third party apps including positive and negative reviews to a site also plays a key role in Google search ranking. In the subject of wearable technology such as smartwatches and virtual reality headsets, the localized search, voice search and the amount of supplementary images and videos in a web page contribute to the search ranking.
Artificial Intelligence or AI is also one of the biggest advancements in technology that has seen a critical role in search engine optimization. IBM’s Watson is a prime example of a supercomputer that combines artificial intelligence with analytics. It is a question answering machine designed to assist in businesses, health institutions, research projects, and several other sectors by accessing a database of more than 200 million pages. Watson can analyze and process data including unstructured text, image, audio, and video. It is also able to process information and interpret the personality, tone, and emotion of the user with precision in order to provide accurate personalized suggestions for your queries.
With the development of sophisticated analytic software, user-derived information has also become more valuable. In the past, only demographic data such as the age, gender, and nationality, is readily available to SEO analysts. With psychographic data, site owners will now be able to tailor their content based on the customer’s’ interests, behavior, lifestyles, and beliefs. Having a better understanding of what catches the attention of every person and being able to write in a style that is appealing to them guarantees satisfaction from page visitors. A good understanding of psychographic data is a key to becoming a step ahead of your competitors.
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